Coronavirus has come to change everything. The way we think, act, do business and make decisions. However, one of the major essence of public relations is crisis management. Hence, in this period when the world is facing a global crisis/pandemic, there’s a need for public relations to do what it knows how to do, crisis management. Certainly, all businesses would feel the effect s of this crisis, it’s the work of an effective public relations to however make it a positive one for its brand.
Most businesses are folding down and the purpose of this piece is to make a way where there seems to be no way. Stop press releases and halt any plans to announce a product or campaign, it’s expected of the brand to stop making press releases on their products as people are mostly concerned about living and surviving this pandemic than any other thing. Since there’s no human physical interaction, the best thing to act on is the effective utilization of the social media handles and blogs of your firm. Do novel things, make daily posts on the coronavirus recoveries, share positivity to people without the virus and people with the virus; they won’t forget you after this pandemic.
Also, share expertise advice on happenings around the world that your brand can deal with. If you own a commercial law firm, you can take up legal issues on taxation that involves telecommunication agencies since they’re the top gainers of this pandemic. People are really interested in how we move forward after this pandemic, write on it and tell them what they should expect from your company. This is thought leadership and don’t make it look entirely like an advertisement.
Put it to the public that you’re passionate about what they’re facing currently. If you’re a delivering agency, the best thing you can do right now is to give special discounts to your customers. Remember, a friend in need is a friend indeed. Your kind gesture won’t be forgotten after the pandemic. Don’t make any attempt to increase your rates as a telecommunication company, people are at home with their phone 24/7 and can raise the mood against you on social media because you want to take advantage of them.
Show the world how you care about the safety of your workers. Tell them to take nice pictures while working from home and upload on your social media pages. Use captions that speaks directly to the concerns of your audience about how your brand can help this period.
Now, is the best time to invest in CSR. You may say that business is down and there’s limited funds, however a simple humanitarian program execution by you would really mean a lot to the general. Your community needs you now than ever, make initiatives or partner with NGOs to share relief materials to people. It won’t be taken for granted and would earn you the trust of the general public. While doing this, involve your employees and customers to volunteer in making the society safe. Publicize the charity work, but don’t make it seem like promoting the brand, rather make it seems like you’re motivating people to do same.
Post a Comment