All human beings have two lives, and by this, I do not mean the quote by Confucious, the great Chinese Philosopher. Instead, the two lives every human being has are their public and private lives. I believe that the dignity of these two lives should be maintained by individual and society but it seems that Facebook has broken this clause, people share there data or we can also say life on Facebook but mostly by opting privacy setting sharing with friends or only me. But the fact every single bit shared by us on this product is no more private. Once the data goes on it, it knows every tit-bit of you- about you, your friends, conversation you had in your private chat, whether you are in love or going through a heartbreak, etc.
Facebook is a Social Media and networking service. It runs with sister social networking apps such as WhatsApp, Instagram and messenger. To operate, Facebook collects information about user devices from which the network is accessed. It also collects information of nearby devices connected to the device such as the device operating system, hardware and software version, battery left, IP address, mobile number and contacts amongst others.
The New York Times reports that for years, Facebook gave some of the world’s largest technological companies more intrusive access to user’s personal data than it had disclosed. According to the report, Facebook also allowed Spotify, Netflix and The Royal Bank of Canada to read, write and delete users’ private messages and to see all the participants on a thread. Although Netflix said that it only used the access to recommend TV shows or movies, Netflix and Canadian bank no longer require access because they had deactivated the feature that incorporated it. There are many more companies having access to the feature. People became more aware about this fact after Facebook-Cambridge Analytica scandal, where personal data of over 87 million Facebook users was shared with Cambridge Analytica.
In early 2018, revelations were widely published revealing the misuse of people’s personal data gathered in 2014 by then Cambridge academic, Aleksander Kogan, through a Facebook app personality quiz called ‘thisisyourdigitalife’. Using Facebook platform, the app not only collected personal data from approximately 300,000 Amazon Mechanical Turk workers paid $1 or $2 to complete the quiz, but also personal information from each of those worker’s friend accounts. While Zuckerberg and Facebook maintain that this data was somehow shared with Cambridge Analytica, a political campaigning and marketing company, in breach of Facebook’s terms and conditions. Indeed, Facebook did suspend Kogan’s app and demanded certification from Cambridge Analytica (CA) delete all data that had been collected. While CA apparently did provide certification, the data has since been linked with both Donald Trump’s presidential campaign in 2016, and the in with various Brexit leave campaigns.
The case involves use of Facebook’s open social graph, a service which has allowed app developers and third parties to access certain kinds of user information via the Facebook platform. Drawing from this case, there are two significant implications which are essential for broadly understanding social media and specifically, Facebook. The first is that this case is not a scandal or data breach – instead, it reveals the inner workings and logic of social media platforms. Second, these platforms work very hard to keep users on the ‘news feed’, obscuring the big business of personal data collection behind the ‘social’ purpose of these platform.
Many people accept the fact that most of the time they do not read the terms and condition or users licence before using any app, website or device, etc. To keep themselves safe by such data breach people should start reading the terms before using any app or site. After CA data scandal, Facebook introduced new data policy in 2018.
HOW FACEBOOK SHARE THE INFORMATION
It depends on individual whether he choose to shares information publicly or friends or friends of friends or only me. If one chooses to share to specific audience and someone from them reshare it publicly then it will have same effect as shared publicly initially though you have shared it to specific audience.
When an individual uses third party app, service or website which is integrated with Facebook’s product then such third party can get information about what you share or post.
Facebook share data information with third party partners who use there product or use it as business tool, though it emphasize that it do not sell data only share with certain restriction. If you, your friends, or members of your network use any third-party applications developed using the Facebook Platform, those Platform Applications may access and share certain information about you with others in accordance with your privacy settings. You may opt-out of any sharing of certain or all information through Platform Applications on the Privacy Settings page. In addition, third party developers who have created and operate Platform Applications, may also have access to your personal information (excluding your contact information) if you permit Platform Applications to access your data. Before allowing any Platform Developer to make any Platform Application available to you, Facebook requires the Platform Developer to enter into an agreement which, among other things, requires them to respect your privacy settings and strictly limits their collection, use, and storage of your information. Facebook does not screen or approve Platform Developers and cannot control how such Platform Developers use any personal information that they may obtain in connection with Platform Applications. In addition, Platform Developers may require you to sign up to their own terms of service, privacy policies or other policies, which may give them additional rights or impose additional obligations on you, so one must make sure to review these terms and policies carefully before using any Platform Application.
Partners who use Facebook’s analytics services, are provided aggregated statistics and insights that help people and businesses understand how people are engaging with their posts, listings, Pages, videos and other content on and off the Facebook Products.
It shares advertisers the reports about the kinds of people seeing their ads and how their ads are performing, they don’t share information that personally identifies individual unless the permission for the same is given.
It shares the information that is necessary to detect, prevent and address fraud, unauthorised use of the Products, breaches of our Terms or Policies, or other harmful or illegal activity.
KARMANYA SINGH SAREEN AND ANR. VS UNION OF INDIA
Karmanya Singh filed a special leave petition in Delhi High Court challenging the 2016 privacy policy of WhatsApp. They voiced an urgent need to protect the data of Indians who use internet messaging applications WhatsApp. They argued that, by sharing private data of its users with Facebook and all its group companies, WhatsApp threatens the right to privacy of its users.
WhatsApp was launched in year 2010 and acquired by Facebook in 2014. WhatsApp acknowledged that its privacy policy will not change yet in 2016, it announced change in policy, now WhatsApp data will be shared with Facebook. The petitioner contended, that Facebook already collects data of users from various third party and if it will get access to the private and confidential information shared on WhatsApp, it will be a severe violation of Right to Privacy (article 21).
The court directed WhatsApp if the users opt for completely deleting "WhatsApp" account before 25.09.2016, the information/data/details of such users should be deleted completely from "WhatsApp" servers and the same shall not be shared with the "Facebook" or any one of its group companies and the users who opt to remain in "WhatsApp" are concerned, the existing information/data/details of such users upto 25.09.2016 shall not be shared with "Facebook" or any one of its group companies.
The writ petition is disposed of by Delhi High court and further the case is pending in Supreme Court.
CONCLUSION
Each user using such social networking site shares a lot of personal data by keeping trust on such site that if they are sharing something only to friends it will not go beyond that. This put a huge responsibility on shoulders of such networking sites the dignity of which should be kept in mind. They should not use personal data for business as it is violation of someone’s privacy and breach of legal terms. The site ensures that if someone report any suspected misuse of information through the Facebook Platform is seen and it will investigate any such claim and take appropriate action against the Platform Developer up to and including terminating their participation in the Facebook Platform and/or other formal legal action. People need to become more aware; one must read the data policy/ terms and condition before using any site, app or device for one’s security. One’s the individual read the policy any give consent but that doesn’t provide the product with the right to misappropriate someone’s consent. The consent is limited to safety and security and not to use it as a business.
Facebook Commercial Terms
Introduction
The Facebook conditions and these conditions (the "Facebook Commercial Conditions" or "Commercial Conditions") apply to right to use the Facebook commodities (or Products), together with Facebook Business Tools, for any business-related purpose (except where we state that special set of conditions (and not these) be valid to such access or use of a Facebook merchandise). This comprises, but is not restricted to, purchasing ads, trading stuff, developing apps, managing a group or Page for a commercial or using our measurement services.
You agree that you will ensure that any third party on whose behalf you access or use any Facebook Product for any business or commercial purpose is bound by the Conditions, these Commercial Conditions and any applicable supplemental conditions, and you represent and warrant that you have the authority to bind that third party to such conditions.
These Commercial Conditions require the resolution of most disputes between you and us by binding arbitration on an individual basis; class actions and jury trials are not permitted.
Note: we have restructured the announcement of privileges and Responsibilities, including changing its name to the Facebook Terms of Service. For purposes of these Commercial Conditions, references in existing conditions or agreements to (i) "the Statement of Rights and Responsibilities," "Statement," or "SRR," shall now mean the Facebook Conditions or Conditions and (ii) "Facebook" (when used to refer to our products and services) or "Facebook Services" or "Services" shall now mean Facebook Products.
Licences: As described in "The permissions you give us" section in our Conditions, you grant us a licence to content that is covered by intellectual property rights in everything you share, send or upload on or in association with our Products. For any admittance or use of the Facebook Products for commercial purposes, that licence is relevant to content that you or somebody on your behalf (such as your agency that places an ad for you or your service provider that manages your Page content for you) makes available on or in connection with any Facebook Product.
You also will ensure that you own or have secured all rights necessary to grant the licences and rights that you (or someone on your behalf) grant to us under the Commercial Conditions and any applicable supplemental conditions, including permission to display, distribute and deliver your content within Facebook Products.
Compliance with law: You represent and warrant that your access or use of Facebook Products for business or commercial purposes complies with all applicable laws, rules and regulations. You further symbolize that you will limit access to your content and apps in agreement with all related laws, rules and set of laws, together with geo-filtering or age-gating access where necessary.
In addition to and without limiting the requirements about who can use the Facebook Products under our Conditions, if you are located in a country that is subject to embargo under the regulations of the United States (or under similar laws applicable to you) you may not involve in business activities on Facebook Products if not authorised by related laws. If you are on the US Treasury Department's list of Specially Designated Nationals (or an equivalent list), you may not engage in commercial or business activities on the Facebook Products (such as advertising or payments). You also may not access or use the Facebook Products if you are prohibited from receiving products, services or software under applicable law.
Limits on liability: In addition to and without limiting the scope of the "Limits on liability" section in our Conditions, you agree that we are not responsible for the actions, services, content or data of third parties and you release us, our directors, officers, employees and agents from any claims and damages, known or unknown, arising out of or in any way connected with any claim that you have against any such third parties.
Our aggregate liability arising out of or relating to any access or use of the Facebook Products for business or commercial purposes, the Conditions (for any access or use of the Facebook Products for business or commercial purposes), or these Commercial Conditions shall not exceed the greater of one hundred dollars (USD 100) or the amount that you have paid us in the past twelve months.
Disputes:
Indemnification. If anyone brings a claim, cause of action or dispute against us, which is related to your services, actions, content or information on Facebook or other Facebook Products or your use of any Facebook Products, you agree to indemnify and hold us harmless from and against all damages, losses and expenses of any kind (including reasonable legal fees and costs) interrelated to any such assert, cause of action or disagreement.
Dispute resolution
If you reside outside the US or your business is located outside the US: You agree that any claim, cause of action or dispute you have against us that arises out of or relates to any access or use of the Facebook Products for business or commercial purposes must be resolved exclusively in the US District Court any such claim and that the laws of the State of California will govern these Commercial Conditions and any such claim, without regard to conflict of law provisions.
If you reside in the US or your business is located in the US: You and we agree to arbitrate any claim, cause of action or dispute between you and us that arises out of or relates to any access or use of the Facebook Products for business or commercial purposes ("commercial claim"). This provision does not cover any commercial claims relating to breaches of your or our intellectual property rights, including, but not limited to, copyright infringement, patent infringement, trademark infringement, breaches of the Brand Usage Guidelines, breaches of your or our confidential information or trade secrets, or efforts to interfere with our Products or engage with our Products in unauthorised ways (for example, automated ways).
By entering into this arbitration provision, we and you agree that all parties are waiving their respective rights to a trial by jury or to participate in a class or representative action. THE PARTIES HAVE THE SAME OPINION THAT EACH MAY FETCH BUSINESS-RELATED CLAIMS AGAINST THE OTHER ONLY IN ITS INDIVIDUAL ABILITY, AND NOT AS A APPLICANT OR CLASS MEMBER IN ANY SUPPOSED CLASS, REPRESENTATIVE OR PRIVATE ATTORNEY universal happening. You may bring a business-related claim only on your own behalf and cannot seek relief that would affect other parties. If there is a concluding judicial determination that any particular commercial claim (or a request for particular relief) cannot be arbitrated in accordance with this paragraph's limitations, then only that commercial claim (or only that request for relief) may be brought in court. All other commercial claims (or requests for relief) remain subject to this paragraph.
The Federal Arbitration Act governs the analysis and enforcement of this arbitration stipulation. All issues are for an arbitrator to decide, excluding that only a court may decide issues relating to the scope or enforceability of this arbitration provision or the version of the prohibition of class and representative actions.
If any party intends to seek out arbitration of a dispute, that party must provide the other party with notice in writing.
The arbitration will be governed by the AAA's Commercial Arbitration Rules ("AAA Rules"), as modified by these Commercial Conditions, and will be administered by the AAA. If the AAA is occupied, the parties will agree to another arbitration provider or the court will employ a substitute. The arbitrator will not be vault by rulings in other arbitrations in which you are not a party. To the fullest level permitted by applicable law, any evidentiary submissions made in arbitration will be maintained as confidential in the lack of good cause for its disclosure. The arbitrator's award will be maintained as confidential merely to the extent necessary to guard either party's trade secrets or proprietary business information or to comply with a legal requirement mandating confidentiality. Each party will be responsible for paying any AAA filing, administrative and arbitrator fees in accordance with AAA Rules, not including that we will pay for your filing.
If you do not desire to be bound by this provision (including its waiver of class and representative claims), you must alert us as set forth below within 30 days of the first acceptance date of any version of these Commercial Conditions containing an arbitration provision.
If a commercial claim between you and us is not subject to arbitration, you agree that the claim must be determined exclusively in the US District Court for the Northern District of California or a state court located in San Mateo County, and that you submit to the personal jurisdiction of either of these courts for the principle of litigating any such claim.
If any provision of this dispute resolution provision is found unenforceable, that provision will be severed and the balance of the dispute resolution provision will stay in full vigour and effect.
Updates: We may need to update these Commercial Conditions from time to time, including to accurately reflecting the access or uses of our Products for business or commercial purposes, and so we persuade you to check them frequently for any updates. By continuing any access or use of any Facebook Products for business or commercial purposes after any notice of an update to these Commercial Conditions, you agree to be bound by them. Several updates to the Disputes section of these Commercial Conditions will apply barely to disputes that arise after notice of the update takes place. If you do not concur to the updated conditions, please stop all admittance or use of our Products for business or commercial purposes.
Conflicts and supplemental conditions: If there is a conflict between the Commercial Conditions and the Facebook Conditions, the Commercial Conditions shall govern with respect to your admittance and use of the Facebook Products for business or commercial purposes to the extent of the conflict.
Supplemental conditions and policies may also pertain to your use of certain Products. To the extent that those supplemental conditions conflict with the Commercial Conditions, the supplemental conditions will govern with respect to your use of those Products to the scope of the conflict. For example:
If you use our self-service advertising conception interfaces for creation, submission and/or delivery of any advertising or other commercial or sponsored activity or content (collectively, the "Self-Serve Ad Interfaces"), you must agree to our Self-Serve Ad Conditions.
Your advertising positioned on Facebook Company Products or our publisher network must obey with our Advertising Policies.
If you use Facebook Business Tools, you agree to our Facebook Business Tools Conditions
If you control a Page, group or event, you agree to our Pages, Groups and Events Policy.
If you use any service that Facebook makes available for merchants to display, facilitate the sale of and/or sell products to users, you agree to our Facebook Commerce Product Merchant Agreement.
If you accept payments for digital goods using the Facebook Payments service, you agree to our Developer Payment Conditions.
If you use Facebook's Custom Audience element (or target ads using any audience created from the Custom Audience feature), you agree to our Custom Audiences Conditions.
As with our Commercial Conditions, we may make changes to these supplemental conditions. By continuing to access or use any Facebook Products subject to supplemental conditions after notice of any update to the supplemental conditions, you agree to be bound by them.
Advertising is a means of communication with the users of a product or service. Advertisements are messages paid for by those who send them and are intended to inform or influence people who receive them, as defined by the Advertising Advertising is always present, though people may not be aware of it. In today's world, advertising uses every possible media to get its message through. It does this via television, print (newspapers, magazines, journals etc), radio, press, internet, direct selling, hoardings, mailers, contests, sponsorships, posters, clothes, events, colours, sounds, visuals and even people (endorsements).
The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. A company that needs to advertise itself and/or its products hires an advertising agency. The company briefs the agency on the brand, its imagery, the ideals and values behind it, the target segments and so on. The agencies convert the ideas and concepts to create the visuals, text, layouts and themes to communicate with the user. After approval from the client, the ads go on air, as per the bookings done by the agency's media buying unit.
POLICIES OF ADVERTISING IN FACEBOOK
The advertising policies provide guidance on what types of advert content are allowed. When advertises place an order, each advertise is reviewed against these policies.
Some common areas of advertisement which lead to confusion are
⦁ Personal attributes
⦁ Sexually suggestive content
⦁ Facebook’s brand
THE ADVERTISEMENT REVIEW PROCESS
Before adverts appears on Facebook or Instagram, they’re reviewed to make sure that they meet our advertising policies. The advertises are reviewed within 24 hours. The advertising review process will check the advertising images, text, targeting and positioning in addition to content. The advertisement may not be approved if the landing page isn’t fictional and doesn’t satisfy the content.
After advertisement has been reviewed, you will receive a notification whether the advertisement has been approved or not.
STEPS TO TAKE IF DISAPPROVED
If your advertisement hasn’t been approved due to not fully complying with the policies.
To edit your advertisement:
Check the email address associated with your advertisement account. If the advertisement isn’t approved, we will send you an email with details.
Using the information in your disapproval email, we can edit the advertisement and create a complaint one.
Save the edited changes. When you’ve saved your changes, your advertisement will be resubmitted for review.
If you can’t edit the ad or feel it was a mistake that it wasn’t approved, they can request a review of decision in.
THINGS WHICH YOU CAN’T ADVERTISE ON FACEBOOK
TOBACCO PRODUCTS
Ads may not promto tobacco or tobacco- related products, including cigarettes, cigars, chewing tobacco, tobacco pipes, hokahs, hookah lounges, and electronic cigarettes. Ads promoting blogs or groups that exist to help to connect people whose interests are related to these products are allowed as long as the service does not lead to the sale of any tobacco or tobacco related products.
WEAPONS
Ads may not promote firearms, ammunations, paintball guns, bbguns, fireworks, explosives, peeper spray ,knives tasers, or weapon of any kind, including those used for self defences. Ads may not directly or indirectly link to landing pages. Images weapon are generally acceptable, as long as the wepons are pointed directly at the person seeing it. Ads promiting blogs or groups that exist to help connect people whose intrest are related to these products
DEROGATORY PERSONAL POLITICAL AND RELIGIOUS CONTENT
Ad content may not express hatred or intent of violence against any individual or group, particularly surrounding the race, creed nation origin, religious affiliation, marital status, sexual orientation, gender identity, or language of the individual or group. Facebook advocates freedom for political speech and leads to high negative feedback from people.
SPY CAM AND SURVELLIANCE EQUIPMENT
Facebook ads may not promote the sale of spy cams, mobile phone trackers or other survillence equipments hidden in form of pens, keys etc. the promotion of private detective services may not be allowed.
COUNTERFIT GOODS
With the recent study showing that nearly 25% of luxury item add on facebook were leading to sites that may promote or facilitate the sale of counterfit goods, facebook has taken a firm stance and will block any type of ads that fall within the category
FAKE DOCUMENT
Forgers looking to expand from dark alleyways and widowless vans will run into problems on facebook. Ads may not promote fake document such as degree etc
PRONOGRAPHY
Facebook may not contain any nudity or pornographic material of any kind.
PENNY AUCTIONS
Penny auctions lure consumers into thinking they are able to purchase high ticket items like ipad, designer clothers and other electronic for a margin of the retail price. What company didn’t close is that you must pay to bid, means multiple people are paying money, but only highest biddere recives the final term
THIRD PARTY INFRIGMENT
Ads must not contain content that infringes upon or violates the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary rights. To report content that you feel may infringe upon or violate your rights, please visit our Intellectual Property Help Centre.
SENSTIONL CONTENT
Adverts must not contain shocking, sensational, disrespectful or excessively violent content.
PERSONAL CONTENTS
Adverts must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person's race, ethnic origin, religion, beliefs, age, sexual orientation or practices, gender identity, disability, medical condition (including physical or mental health), financial status, membership in a trade union, criminal record or name.
MISINFORMATION
Facebook prohibits ads that include claims debunked by third-party fact-checkers or, in certain circumstances, claims debunked by organisations with particular expertise. Advertisers that repeatedly post information deemed to be false may have restrictions placed on their ability to advertise on Facebook.
CONTROVERSIAL CONTENT
Ads must not contain content that exploits crises or controversial political or social issues for commercial purposes.
Video adverts
Video ads and other dynamic ad types must comply with all of the rules listed in these Advertising Policies, including the Community Standards, as well as the policies below:
1. Disruptive content
Videos and other similar advert types must not use overly disruptive tactics, such as flashing screens.
2. Entertainment-related restrictions
Adverts for film trailers, TV programmes, video game trailers and other similar content intended for mature audiences are only allowed with prior written permission from Facebook and must target people who are aged 18 years or older. Excessive depictions of the following content within these adverts are not allowed:
1. Drug and alcohol use
2. Adult content
3. Profanity
4. Violence and gore
Targeting
1. You must not use targeting options to discriminate against, harass, provoke or disparage users, or to engage in predatory advertising practices.
2. If you target your adverts to Custom Audiences, you must comply with the applicable termswhen creating an audience.
Positioning
1. Relevance
All advert components, including any text, images or other media, must be relevant and appropriate to the product or service being offered and the audience viewing the advert.
2. Accuracy
Adverts must clearly represent the company, product, service or brand that is being advertised.
3. Related landing pages
The products and services promoted in an ad's text must match those promoted on the landing page, and the destination site must not offer or link to any prohibited product or service.
Learn more about ad quality best practices that can improve ad performance.
9. Text in ad images
Excessive text in ad images may result in your ad reaching fewer people or not running at all. Try to use little or no image text when possible. Visit the Advertiser Help Centre to learn more about these guidelines and exceptions to the guidelines.
10. Lead adverts
Advertisers must not create lead adverts questions to request the following types of information without our prior written permission.
1. Account numbers
Adverts must not request account numbers, including frequent flyer numbers, loyalty card numbers or cable or telephone account numbers, without our prior permission.
2. Criminal history
Adverts must not request information regarding criminal or arrest history without our prior permission.
3. Financial information
Adverts must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission.
4. Government-issued identifiers
Ads must not request government-issued identifiers, including National Insurance numbers, passport numbers or driving licence numbers, without our prior permission.
5. Health information
Adverts must not request health information, including information on physical health, mental health, medical treatments, medical conditions or disabilities, without our prior permission.
6. Insurance information
Adverts must not request insurance information, including current insurance policy numbers, without our prior permission.
7. Political affiliation
Ads must not request information regarding political affiliation.
8. Race or ethnicity
Adverts must not request information regarding the race or ethnicity without our prior permission.
9. Religion
Adverts must not request information regarding religion or philosophical beliefs without our prior permission.
10. Sexual orientation
Adverts must not request information regarding sexual orientation or information about the sexual life of the individual, including what gender(s) the person prefers to date, without our prior permission.
11. Template questions
Adverts must not request the same or substantially similar information that you could use a template question to request.
12. Trade union membership
Adverts must not request information regarding trade union membership status without our prior permission.
13. Usernames or passwords
Adverts must not request usernames or passwords, including usernames and passwords for existing and new accounts, without our prior permission. If you want to direct people to sign up for an account with your site or service, you should use the Clicks to Website or Website Conversions objective when you run your adverts.
Image Guidelines
The images you use have a direct impact on whether or not Facebook approves your ads. Creating images that follow these guidelines will ensure that you’re not putting your ads at risk and generating extra work for your team when they need to be redone.
Do not include more than 20% text in any image.
This does not refer to the headline or body content of your ads, it only applies to text that is applied over the image itself.
Do not show sexually suggestive or sexually explicit material
Just like the general content rules, the images you use in your ads cannot show nudity, implied nudity, sexual activity, excessive amounts of skin, or focus on individual body parts.
Do not promote sensational content
You cannot use images that may shock or scare Facebook users. This includes images of abuse, gore, violence, or the threat of violence.
Do not include nonexistent functionality
This refers to check boxes, play buttons, multiple choice options, or notifications that do not work. If your image includes this, it will be disapproved. The technical specifications of your image have an impact on its approval as well. Make sure that images of any size are uploaded at the highest resolution possible.
CONCLUSION
1. The Advertising Policies apply to (1) adverts and commercial content served by or purchased through Facebook, on or off the Facebook services, including adverts purchased under AAAA/IAB Standard Terms and Conditions, (2) adverts appearing within apps on Facebook, and (3) adverts on Instagram. Your use of Facebook's advertising products and services is part of "Facebook" under Facebook's Statement of Rights and Responsibilities (You may be subject to additional terms or guidelines if you use Instagram or certain Facebook advertising-related products or services.
2. Advertisers are responsible for understanding and complying with all applicable laws and regulations. Failure to comply may result in a variety of consequences, including the cancellation of adverts you have placed and termination of your account.
3. We do not use sensitive personal data for advert targeting. Topics you choose for targeting your advert don't reflect the personal beliefs, characteristics or values of the people who use Facebook or Instagram.
4. Once displayed, ads are public information. Ads may be reshared and accessed outside the targeted audience, including from the Facebook Page running the ads or within Facebook Products. If users have interacted with your ad, your ad may remain on Facebook products (for example, shared until the users delete it or visible to users through their account tools). If your ad is a political ad, it will be displayed in our Ad Archive. This means that Facebook may display (at no cost to you) and provide access to the ad content and creative, as well as information about the ad campaign (such as total spend and delivery data) for a period of seven (7) years from the completion of your order. Facebook may disclose your advertising content, and all information associated with your advertising, to a governmental entity or body if Facebook believes that disclosure would assist in a lawful investigation
Conclusion
The Facebook Conditions, these Commercial Conditions and other applicable supplemental conditions make up the entire agreement between the parties regarding access or use of the Facebook Products for any business or commercial purpose, and supersede any prior agreements.
If any portion of these Commercial Conditions are found to be unenforceable, then (except as otherwise provided) that portion will be severed and the remaining portion will remain in full force and effect.
If we fail to enforce any of these Commercial Conditions, it will not be considered a waiver.
Any amendment to or waiver of these Commercial Conditions must be made in writing and signed by us.
You will not transfer any of your rights or obligations under these Commercial Conditions to anyone else without our consent.
These Commercial Conditions do not confer any third-party beneficiary rights.
All of our rights and obligations under these Commercial Conditions are freely assignable by us in connection with a merger, acquisition or sale of assets, or by operation of law or otherwise.
Nothing in these Commercial Conditions shall prevent us from complying with the law.
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